Blogger is an American internet content management system that allows multiple user blogs to have time-stamped content. Pyra Labs developed it first before being purchased by Google in 2003. It is hosted on Google’s servers, which is accessible through a sub domain of blogspot. Blogger was one of the earliest sites on the internet to use blogging software, and has continued to use it ever since. Even though Google’s blogging service is more full-featured and used by more people, Blogger does have a lot to offer bloggers looking for an affordable blogging solution.
Blogger has several advantages over other blogging platforms on the internet today. The biggest advantage is its built-in support for RSS feeds. Google monitors all published content on their server and will re-publish any new blog on their site automatically whenever they receive an updated RSS feed. Google’s news feeds are very important to bloggers who need regularly update content on a regular basis. Blogger has taken great strides to ensure that their service provides their users with easy access to the latest Google RSS feeds.
Another major advantage of using Blogger is the built in advertisement capability. Advertisements are disabled when a user doesn’t want them. This means users can have complete control over how much they want to pay for each post, and how often they want to run the advertiser’s advertisements. This added feature is especially helpful for bloggers who want to generate revenue from adverts on their blog without adding any extra work to their blog design. The new ads option in the blog design section of the blogger posts admin panel is an excellent choice for any blogger who wishes to run their ads on their blog.
Blogger offers excellent integration with popular social media services like Facebook and Twitter. They provide their users with the ability to connect with their friends and fans on these sites directly through their blogs. A great many bloggers see blogging as a great way to interact socially, and the new “chat” functionality in Blogger 7.4 makes it even easier to communicate with your readers. A Chat feature is available for Blogger blogs that allow you to communicate directly with your fans. Now, you can update your blog posts with a few simple clicks of your mouse.
The biggest feature available to blogger users who wish to incorporate Google AdSense advertisements on their blog posts is the actual setting of the AdSense publisher ID and image file. The settings are located in the About Me section of your Blogger blog. By default, your publisher ID is set to zero, meaning this feature is off. To turn it on, click on the link for your AdSense publisher ID found in the About Me section of your blog posts admin panel.
All of these features make it easy to make money from your blog by making it easy to attract visitors to your blog, while at the same time, providing information about your brand, products and services relevant to your niche. You may have to experiment with some of these features to find the best combination that works best for your niche, but ultimately, once you have found it, you will wonder why you did not think of it before. It truly is one of the best ways to make money blogging. Not only is Google AdSense making blogging even easier by streamlining the process of how you get paid, but you can also use Google’s social media marketing tools to build your brand name on the web through blogs. You simply can’t go wrong if you start using the Google AdSense program to monetize your blog. Start today!